Privacy Policy

1. Introduction

Discover UK Hotels ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or interact with us in any way.

By using our services, you agree to the collection and use of information in accordance with this policy.

2. Information We Collect

2.1 Personal Information

We may collect the following personal information:

• Name and contact details (email address, phone number, postal address)
• Payment information (credit card details, billing address)
• Travel preferences and requirements
• Booking history and preferences
• Communication preferences

2.2 Automatically Collected Information

When you visit our website, we automatically collect:

• IP address and device information
• Browser type and version
• Operating system
• Pages visited and time spent on pages
• Referring website
• Cookies and similar tracking technologies

3. How We Use Your Information

We use the collected information for the following purposes:

• Process and manage your hotel bookings
• Provide customer support and respond to inquiries
• Send booking confirmations and updates
• Personalize your experience and offer relevant recommendations
• Send marketing communications (with your consent)
• Improve our website and services
• Comply with legal obligations
• Prevent fraud and ensure security

4. Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. However, we may share your information in the following circumstances:

• Hotel Partners: To fulfill your bookings and provide services
• Service Providers: Payment processors, IT services, and analytics providers
• Legal Requirements: When required by law or to protect our rights
• Business Transfers: In case of merger, acquisition, or sale of assets

5. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption of sensitive data
• Regular security assessments
• Access controls and authentication
• Secure data transmission protocols
• Employee training on data protection

6. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience, analyze website traffic, and personalize content. You can control cookie settings through your browser preferences.

Types of cookies we use:

• Essential Cookies: Required for website functionality
• Analytics Cookies: Help us understand how visitors use our site
• Marketing Cookies: Used for targeted advertising
• Preference Cookies: Remember your settings and preferences

7. Your Rights and Choices

You have the following rights regarding your personal information:

• Access: Request a copy of your personal data
• Correction: Update or correct inaccurate information
• Deletion: Request deletion of your personal data
• Portability: Receive your data in a structured format
• Objection: Object to processing of your data
• Withdrawal: Withdraw consent for marketing communications

8. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required or permitted by law. Specific retention periods include:

• Booking information: 7 years for accounting and legal purposes
• Marketing communications: Until you unsubscribe
• Website analytics: 2 years
• Customer support records: 3 years

9. International Data Transfers

Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place to protect your data in accordance with applicable data protection laws.

10. Children's Privacy

Our services are not intended for children under 16 years of age. We do not knowingly collect personal information from children under 16. If you believe we have collected such information, please contact us immediately.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on our website and updating the "Last Updated" date. Your continued use of our services after such changes constitutes acceptance of the updated policy.

12. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

Last Updated: January 15, 2024